I took part in Lena's new positioning workshops and found the content to be excellent. Lena has clearly put a lot of effort into creating the videos and developing a format for the workshops that ensures clients can create a compelling narrative for their company. Highly recommended.

Lena has been a big support for me as a first time CMO trying to figure out product positioning for the company. She’s diligent and methodical in her approach, ready to provide the right advice and direction. We’ve got a clear document now that together with our brand strategy aligns everyone in our direction - and as marketeers we know how important this is in everything we do.

I enjoyed working with Lena recently, and I can't recommend her highly enough. Lena is the epitome of professionalism, from the outset, she committed to thoroughly understanding our business challenges and needs. Lena's meticulous attention to detail and tireless work ethic are standout qualities. Working with Lena is an absolute pleasure; she combines a sense of urgency with a calm and methodical approach, ensuring projects progress efficiently without feeling rushed. She possesses exceptional collaboration skills to bring everyone along, respecting and incorporating diverse viewpoints. What I particularly appreciate about Lena is her honesty and flexibility. She offers practical and pragmatic guidance, making complex tasks manageable and always steering the project in the right direction. Her contributions have been invaluable, and I am genuinely grateful for her positive impact on our project.

Lena is a true pro. Working with her we quickly identified ways to improve our messaging and are reaping the rewards already. She has a deep understanding of how messaging works and is able to articulate her point with real life experiences which always brings the point she is making to life. If you get a chance to work with her on your messaging... don't hesitate.

I'm extremely grateful to have had the opportunity to work with Lena. She has a unique ability to help take various pieces of disconnected information and crystallize them into a clear and concise positioning and messaging framework. How I felt before working with Lena vs. after is night and day - thanks to her, our entire organization is energized and galvanized around the work we did together. Everyone has a clear understanding of our positioning and messaging, and how we want to achieve our goals. I could not recommend working with Lena enough!

I highly recommend Lena for any founder seeking help with their B2B Saas. She's an expert at positioning, is a strong communicator, and delivered everything she promised on time. I really enjoyed working with her.

Lena has been invaluable in helping me to understand who my core customer is and how to effectively position my business for success. I can already see huge improvement in our success rate and look forward to seeing what happens after all learnings are implemented.

I had the pleasure of collaborating with Lena on a project related to product positioning, and I cannot recommend her highly enough. Her expertise and strategic approach were instrumental in helping us refine our product messaging. The team at Kurve is incredibly talented, creative, and dedicated to delivering exceptional results. I look forward to the opportunity to work with her again in the future.

I worked with Lena during a recent positioning and messaging assignment. Despite a tight deadline, Lena was quickly able to extract customer insights from our team and use the research at hand to identify key pain-points for stakeholders involved in the buying process of our product. She was able to turn her research into 4x in-depth messaging frameworks for our defined buyer personas which now help direct all our sales and marketing messaging, from emails to our website. Would highly recommend her for any marketing strategy projects.

Lena is one of the most talented B2B SaaS marketers I’ve had the pleasure of working with.
An exceptional talent with deep insight into positioning, research and messaging. Her super power is simplifying the complex. While also identifying the 20% that delivers 80% of the value in pretty much any marketing activity. With a keen eye for substance and a low tolerance for time wasters - she exemplifies the meaning of an A-player. A rare gem respected by all other parties for her innovative and expansive thinkers.

Lena is a fantastic person to work with. She tends to seek out the right questions to ask.
In my experience, it has been hard to encounter qualified help from a person who is both cunning and practical but will also guide me in a way that meets my best interest. She fits the bill, and I plan to continue collaborating with her.

As a copywriter, being handed a smart, incisive and well-crafted positioning document is such a powerful thing. Lena is skilled at taking the outside-in view and connecting customer pain points with specific product benefits. She builds strong messaging frameworks, clearly articulating the target customer, the things they want, the problems standing in their way, and the transformation they'll undergo by working with the brand - both now and in the future. All of that and she’s fantastic to work with too, full of big ideas and energy. I enjoy working with Lena and always look forward to our next collaboration.

We worked with Lena on our storyline creation and positioning. It helped us a great deal in understanding who our main target groups are and how we stand out from our competitors. Our positioning is now specific and clear, and our messaging is on point and relevant.

From the outset, Lena brought strategic thinking to the positioning project. She had a number of well-defined points that we worked through diligently and quickly, which made it very clear what we needed to get done. That structure really enabled us to have a clearer view of where we needed to get to, and set the flywheels in motion to finalise all the aspects of our marketing strategy.

​​I've had the privilege of seeing firsthand the immense talent and care that Lena brings when guiding organizations to find their unique strategic narratives. Rather than simply offer answers, Lena masterfully asks questions that lead you to uncover profound clarity you didn't realize was there. She has a gift for listening with genuine curiosity, distilling issues to their essence, and reflecting insights that resonate deeply. Lena helped transform not only our strategic messaging, but also how we at Visii think about ourselves. She equipped us with a north star narrative framework to guide decisions and value propositions going forward. Unless you have specifically undergone an in-depth strategic narrative design process, you likely underestimate its necessity. And without someone of Lena's caliber to facilitate, you risk remaining oblivious to half-baked positioning. In today's crowded markets, a resonant story that weaves together purpose and strengths is indispensable for companies to breakthrough. We feel fortunate to have worked with a true master in unlocking our version of this story. I highly recommend Lena to any leader seeking to articulate their organization's reason for being.

Lena and her team have been very professional in running our qualitative research. We have treasured their recommendations and started implementing them. Highly recommended to get valuable insights to adopt a strategic approach to marketing.

I worked with Lena for nearly five years at PitchBook Data. She was initially hired to join our Business Development team where she worked with some of Europe's largest PE, VC and Corp VC clients. After three successful years in this pressure-filled revenue generating role, she was promoted to lead PitchBook's newly formed European Marketing Division. The combination of these roles and responsibilities provided Lena with hands-on experience with both potential clients as well as the firm's complex B2B sales and marketing processes. In addition to her many paper accomplishments, Lena is professional, hard working and a valued colleague.