One of the key areas where many people get stuck is writing a good value proposition.

 

It’s often either too cryptic, too aspirational or unclear.

 

Which means your customers have no idea what your product is, what it does and why it is valuable.

 

They leave your website feeling confused and you lose that precious demo opportunity.

How to fix that?

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Follow a simple step-by-step process outlined in the guide:
 

• 5 B2B and climate tech examples

• Key criteria for creating a compelling value proposition

• Three writing formulas
  
   

FRONT PAGE DESIGN CREDIT: my 4-year old son Timur